Beginners guide to how to write OKRs with examples

How to write OKRs

As companies seek to improve their performance, many have turned to using Objectives and Key Results (OKRs) as a tool to align individual and team goals with overall business objectives. It is an effective way to set goals and track progress, providing a clear roadmap to success. However, creating effective OKRs is not always easy, especially for beginners. This is why organizations have been making countless efforts to understand how to write OKRs. 

Why would they even not? It is one of the most effective strategies that is known to bring multifold benefits to businesses of all sizes and industries. 

Why is it important to have well-written OKRs?

Well-written OKRs are crucial for both you and your organization. They serve as a roadmap that aligns your goals with the broader objectives of the company, ensuring that everyone is working towards a common purpose. When OKRs are effectively crafted, they provide several key benefits

First and foremost, well-defined OKRs clarify your priorities, making it easier for you to focus on what truly matters. They help you set clear and ambitious objectives, pushing you and your team to strive for meaningful accomplishments. 

Moreover, OKRs foster transparency and accountability by making it explicit what success looks like and who is responsible for achieving it. This clarity minimizes confusion and miscommunication, promoting a more productive work environment.

Well-written OKRs also encourage regular check-ins and progress tracking. By setting measurable Key Results, you can gauge your progress over time, allowing you to make informed adjustments when necessary with the help of OKR software. 

This adaptability ensures that your team stays agile and can pivot in response to changing circumstances or emerging opportunities.

Understanding how to write OKRs in 12 Steps

But before we jump into how to write OKRs, let us understand what this approach exactly is. 

Objectives and Key Results (OKRs) is a goal-setting methodology that helps businesses align goals and focus on the most important initiatives. It serves as a framework for setting objectives that are specific, measurable, achievable, relevant, and time-bound (SMART). 

It also help to prioritize goals and focus on the most important initiatives. They are typically broken down into two parts: the objective and the key results. The objective is a short statement that describes the goal to be achieved. 

At the same time, the key results are specific, measurable, and quantifiable steps that must be taken to achieve the objective.

OKRs are an important tool for businesses because they provide a clear roadmap to success. By setting objectives and key results, businesses can focus their efforts on the most important initiatives and track progress toward their goals. 

How to write OKRs

Without further ado, let us understand how to write OKRs most effectively!

1. Start with your company’s mission and vision

Before you think about how to write OKRs for your organization, it is important to have a clear picture of your company’s mission and vision. Your OKRs should align with these statements and support your company’s overall goals.

2. Identify your objectives

Objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). They should be challenging but achievable, and they should align with your company’s overall goals. 

If you want to understand how to write OKRs, it is important to remember that objectives should be written in a way that is easy to understand and communicate to others.

Example objective: Increase website traffic by 20% in the next quarter.

3. Define your key results

Key results should be specific, measurable, and quantifiable steps that must be taken to achieve the objective. They should be written in a way that clarifies what needs to be done to achieve the objective.

Example key results:

Increase social media engagement by 15% in the next quarter

Launch a new PPC campaign targeting high-converting keywords

4. Prioritize your objectives

Once you have identified your objectives and key results, it is important to prioritize them. 

Doing so will allow you to focus your efforts on the most important initiatives and ensure that you achieve your goals. This is one of the most crucial parts of how to write OKRs and achieve them.

5. Communicate your OKRs

OKRs should be communicated clearly and effectively to everyone involved in achieving them. 

This includes individual team members, managers, and executives. By communicating your OKRs effectively, you can ensure that everyone is aligned and working towards the same goals.

6. Review and adjust your OKRs regularly

OKRs should be reviewed and adjusted regularly to ensure they are relevant and achievable. Regular reviews also help to identify potential roadblocks and make adjustments as necessary. 

No matter how great you are at how to write OKRs, without reviewing and adjusting them, your organization might not be able to reap its full benefits.

7. Track progress toward your OKRs

Tracking progress toward your OKRs is important to ensure you are on track to achieve your goals. This can be done by getting an OKR software or OKR tool for your organization. 

The experts don’t recommend using spreadsheets for OKRs as it makes the whole process ineffective and hence, defeats the purpose of OKRs. 

Example OKRs for a marketing team:

Objective: Increase lead generation by 30% in the next quarter

Key result: Launch a new email marketing campaign targeting high-value prospects

Key result: Increase landing page conversion rates by 10%

Key result: Publish two new case studies

8. Make Your OKRs Measurable:

One of the core principles of setting up OKRs is that they should be measurable. It is crucial to measure progress and evaluate success or failure. 

Establishing a quantitative target will enable you to measure progress toward that target, which is critical to the OKR process. Ensure that you have a way to measure the success of your objectives.

Example:Increase website traffic by 30% in the next quarter.

9. Keep it Actionable:

Make your OKRs actionable by setting up objectives that can be controlled by the team or individual working on them. 

If an objective is too abstract or too broad, it can be difficult to measure progress and determine success or failure. Make sure to set up objectives that are specific and actionable.

Example: Launch a new product feature in the next quarter that increases customer engagement.

10. Ensure that Your OKRs are Relevant:

Your OKRs should align with your company’s goals and vision. When crafting your OKRs, ensure they are relevant to your organization’s overall strategy. 

This can help increase alignment between departments and teams and ensure everyone works towards the same goals.

Example: Increase revenue by 20% in the next quarter by expanding into new markets.

11. Make it Time-bound:

Set specific deadlines for achieving your objectives. A time-bound objective ensures that everyone knows when the goal should be achieved. 

This, in turn, helps to keep everyone on track and accountable. Establishing deadlines also helps to break down the objective into smaller, more manageable tasks.

Example: Launch a new marketing campaign in the next month that generates 100 new leads.

12. Review and Adjust:

Finally, it is important to review your OKRs and adjust them as needed regularly. You may find that an objective is not attainable or that you must revise your key results based on new information. 

Regularly reviewing and adjusting your OKRs ensures you always work towards the most relevant goals.

Example: Review progress towards increasing website traffic by 30% at the end of the quarter, and adjust key results as needed for the following quarter.

The formula for crafting great OKRs

To write great OKRs, you can follow a formula that ensures clarity, measurability, and alignment with the broader organizational goals. Here’s a simple formula that can guide you in crafting effective OKRs:

Objective (O): Use this formula to define your Objective:

  • [Verb] + [Noun] + [Timeframe] + [Metric]

This means using an action verb to describe what you want to achieve, followed by a clear and inspiring objective that aligns with the organization’s mission. The objective should emphasize the impact it will have when accomplished.

Key Results (KRs): Use this formula to create your Key Results:

  •  [Increase/Decrease] + [Metric] + [from X to Y] + [Timeframe]

Identify a specific metric that will measure your progress, set a realistic and ambitious target that you want to achieve, and define a clear timeframe within which you aim to achieve these results.

Let’s break down these formulas with an example:

Objective: Improve customer satisfaction in Q4 2023.

In this example, we have:

  • Verb: “Improve”
  • Noun: “Customer satisfaction”
  • Timeframe: “in Q4 2023”
  • Metric: (Key Results will define specific metrics)

Key Results

Increase the Net Promoter Score (NPS) from 30 to 45 by the end of Q4 2023.

  • Increase: Verb
  • NPS: Metric
  • from 30 to 45: Specific target
  • by the end of Q4 2023: Timeframe

Reduce customer support response time from an average of 24 hours to 12 hours by the end of Q4 2023.

  • Reduce: Verb
  • Response time: Metric
  • from 24 hours to 12 hours: Specific target
  • by the end of Q4 2023: Timeframe

Achieve a customer satisfaction rating of 90% or higher on post-interaction surveys by the end of Q4 2023.

  • Achieve: Verb
  • Customer satisfaction rating: Metric
  • of 90% or higher: Specific target
  • by the end of Q4 2023: Timeframe

This formula ensures that your OKRs are clear, measurable, time-bound, and actionable. It also aligns the objectives and key results with the desired outcomes, making it easier for the team to understand and work towards achieving them with the help of OKR software.

Common mistakes when writing OKRs

While creating OKRs, it’s important to be mindful of common mistakes to ensure that the objectives are impactful and the results are measurable. Here are some common mistakes to avoid when writing OKRs

  1. Setting vague or unrealistic objectives: Instead of general statements, be specific about what you want to achieve and ensure your objectives are challenging yet attainable.
  2. Failing to align with the company’s goals: Make sure your OKRs are directly linked to the overall mission and vision of the organization. They should contribute to the broader strategic initiatives of the company.
  3. Ignoring regular check-ins and progress tracking: Establish a system for regular check-ins to monitor the progress of your OKRs. Without frequent reviews, it’s easy for teams to lose sight of the target.
  4. Focusing only on key results and neglecting the objectives: Remember that the objectives provide the context and direction for the Key Results. Don’t overlook the importance of clear and well-defined objectives.
  5. Lack of involvement and commitment from team members: Ensure that your team members are actively engaged in the process of setting OKRs. Without their buy-in and commitment, it’s challenging to achieve the desired outcomes.
  6. Overloading with too many OKRs: Keep your OKRs concise and focused. Having too many objectives and key results can lead to confusion and dilute the team’s focus.
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Gaurav Sabharwal


Gaurav is the CEO of JOP (Joy of Performing), an OKR and high-performance enabling platform. With almost two decades of experience in building businesses, he knows what it takes to enable high performance within a team and engage them in the business. He supports organizations globally by becoming their growth partner and helping them build high-performing teams by tackling issues like lack of focus, unclear goals, unaligned teams, lack of funding, no continuous improvement framework, etc. He is a Certified OKR Coach and loves to share helpful resources and address common organizational challenges to help drive team performance. Read More

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