10 reasons prominent companies are using OKRs

OKR software

Due to the dynamic nature of firms, employees frequently find it difficult to adjust to the quick changes happening from time to time. Long-term corporate strategies and strategic objectives demotivate personnel owing to a lack of purpose. Google, Oracle, LinkedIn, Netflix, and Amazon, among others, have introduced Objectives and Key Results (OKRs) to achieve their short- and long-term objectives. In the late 1990s, John Doerr brought the notion of OKRs to Google. Since then, the OKR tool has been widely used for establishing objectives by numerous organizations including the Fortune 500 organizations.  These successful firms utilize OKRs to concentrate and align the most critical objectives, for establishing transparency amongst cross-functional teams, and boosting the performance of the business. 

 OKR software

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In these unpredictable times, it is crucial for company leaders to coordinate their teams, enhance their communication, and establish the proper rhythm in order to generate better commercial outcomes. This helps employees to break through silos and comprehend how individual contributions contribute to the organization’s achievement of its larger goals and vision. Do you know why many successful firms utilize the OKR software framework for goal-setting? Let’s find out below!

Why organizations employ OKRs 

Traditionally, firms create ambitious organizational objectives at the beginning of the year, which are promptly forgotten within a month. It results in passive management and therefore, It becomes challenging for leaders to monitor and track the growth and goal-attainment of their objectives. It becomes difficult for executives and managers to determine which teams or people are accomplishing, overachieving, or underachieving. It also gets tough to coordinate diverse teams and individuals and cascade goals to enterprise-level objectives, resulting in a sense of disconnection from the bottom up. Employees lack understanding about how their behaviors relate to the organization’s priorities. It is also difficult to create a business model that is quantifiable, predictable, and repeatable while operating in this manner. 

Companies attempt to tackle the issue by establishing objectives in Microsoft PowerPoint, Excel, or Google Docs and then communicating these objectives via email. This is a relatively static procedure, and many businesses are unable to manage or track goal progress using it. With such static techniques, goals are not available or visible to everyone in real-time, and individuals are unable to relate to the vision of the organization. To tackle this, a number of businesses have embraced the OKR tools for driving the business forward.

1, Align employees to the organization’s objectives

Employees want to know that their job contributes to the overarching mission of the organization. When organization-wide goals are communicated, you will have the necessary transparency to ensure that every employee feels connected to and involved in the firm.

2, Clarity of direction

With OKRs, the work is driven by the objectives and not the other way around. Teams and individuals will remain more focused on the work that matters most to the business if they have a clear understanding of their objectives and how they match with those of the business.

3, Monitor the progress regularly

OKRs are examined and updated weekly or biweekly, as opposed to quarterly or annually. Continuously discussing goals keeps everyone focused on success and enables you to be adaptable if the company’s priorities shift.

4, Boost the productivity

When everyday tasks center around fundamental company objectives, everyone becomes aware of what they should be working on and when. OKRs assist each employee in maintaining a focus on the big picture, allowing them to better allocate their time to what matters most to the organization. OKRs also give clarity about the assessment of success, allowing everyone to monitor the development of objectives.

5, Weekly check-ins to gain insight

Driving meetings with OKRs enables your team to stay focused on the most at-risk tasks and address critical action items. OKR software also prevent the meeting from deviating to discussions that are not of the highest significance, ensuring that everyone makes the most of their time. Using weekly check-ins ensures that status updates remain focused on the broad picture and that each meeting concludes with clear next steps.

6, Fosting transparency, collaboration, and accountability

When using OKRs, organizational objectives are visible to everybody, fostering clarity and openness across peers and departments. When everyone is aware of one another’s top priorities, various teams may collaborate to ensure that the proper tasks are completed at the right time, therefore achieving larger objectives.

7, Increase employee engagement and empowerment

The OKR framework enables individuals to understand how their work fits directly with the company’s most essential objectives, providing work meaning and direction. Individuals are likely to be more motivated and engaged in their job when they can understand how their contribution benefits the larger corporate objectives.

8, Get the root cause of problems

With weekly check-ins, essential results and projects are continually updated, ensuring that there is always record of everyday activity. This enables everyone to drill down on progress and address at-risk targets and their reasons for falling behind. The insight promotes discussions on strategies and priorities, enabling teams to select how to proceed.

9, Improve allocation and management of resources

OKRs can give a thorough perspective of the areas in which teams or individuals require additional resources or support, allowing for more efficient task allocation.

10, Making informed decisions

Progress monitoring on OKRs gives qualitative knowledge that may be utilized to inform business choices. When teams frequently track objective progress, leadership may gain a deeper understanding of learning and development concerns. 


In conclusion, the first step in effectively implementing an OKR software and framework for a firm or corporation is to specify the desired objectives. The objectives should be bold, attainable, and tailored to the organization’s requirements. Once every three, six, or twelve months, the objectives should be reassessed and achieved. If the process of establishing objectives is completed effectively, the following stage is to refocus teams on specific components of the goals. Moreover, reorienting the process of defining individualized goals for a certain department inside the organization is essential. Many companies, like Google, Intel, Twitter, and LinkedIn, have adopted the OKR framework into their workplaces in order to achieve greater performance, and this framework is quickly gaining popularity.

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Gaurav Sabharwal


Gaurav is the CEO of JOP (Joy of Performing), an OKR and high-performance enabling platform. With almost two decades of experience in building businesses, he knows what it takes to enable high performance within a team and engage them in the business. He supports organizations globally by becoming their growth partner and helping them build high-performing teams by tackling issues like lack of focus, unclear goals, unaligned teams, lack of funding, no continuous improvement framework, etc. He is a Certified OKR Coach and loves to share helpful resources and address common organizational challenges to help drive team performance. Read More

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