From Vision to Reality: Conducting a Strategy Gap Analysis to Drive Business Growth

Vision to Reality

As a business leader, you may have a vision for your company’s growth and success. However, turning that vision into a reality can be a daunting task. It requires not only developing a clear strategy but also regularly assessing to ensure you remain on the desired track. This is where conducting a strategy gap analysis comes in.

Accurately assessing progress is crucial because it enables us to identify the areas we need to improve or change. Organizations address this need by using strategy gap analysis. It’s an effective approach that evaluates an organization’s current strategy, capabilities, and resources against its goals and objectives. 

Strategy gap analysis pinpoints areas where an organization is succeeding or falling short. This helps leaders make informed decisions and take action to close the gap between their current position and where they want to be. No wonder conducting a strategy gap analysis has become one of the top business priorities of today.

What is a Strategy Gap Analysis?

A strategy gap analysis is a process that involves identifying the difference between an organization’s current strategy and its desired strategy. The goal of the strategy gap analysis is to identify areas where the organization needs to improve. This assists in developing new strategies to bridge the gap between its current state and its desired state.

The strategy gap analysis is typically conducted by comparing the organization’s current strategy with its desired future strategy. The current strategy is evaluated against the organization’s goals, objectives, values, etc. 

The desired future strategy is based on the organization’s vision, mission, and strategic objectives.

During the analysis, the organization may identify several areas where its current strategy is inadequate or ineffective. These gaps may be related to factors such as technology, marketing, distribution channels, operational efficiency, human resources, financial performance, or other critical areas. 

The strategy gap analysis makes you aware of the gap that is between your current and the desired position. 

Once the gaps have been identified, the organization can develop new strategies to address them. This may involve conducting further research, gathering stakeholder input, or consulting with experts in relevant fields.

The strategy gap analysis is an essential tool for organizations seeking to improve their performance and achieve their long-term strategic objectives with OKR Software

By identifying gaps in their current strategy and developing new strategies to address them, organizations can position themselves for success in an increasingly competitive marketplace.

Why Conduct a Strategy Gap Analysis?

Conducting a strategy gap analysis can help you:

Identifying areas for improvement: 

Conducting a strategy gap analysis helps organizations identify areas where they need to improve. This allows them to develop strategies to address these areas and improve their overall performance with OKR Performance management.

Aligning strategy with goals: 

A strategy gap analysis helps organizations to ensure that their strategy aligns with their goals, objectives, and values. This ensures that the organization is focused on achieving its long-term objectives.

Improving decision-making: 

A strategy gap analysis provides organizations with the information they need to make informed decisions. This helps them to prioritize resources and focus on the most critical areas for improvement.

Enhancing competitiveness: 

By identifying areas for improvement and developing strategies to address them, organizations can enhance their competitiveness in the market. This allows them to differentiate themselves from competitors and gain a competitive advantage. 

Organizations looking to remain ahead of the curve must conduct frequent strategy gap analysis. 

Improving communication: 

Conducting a strategy gap analysis can help to improve communication within an organization. This is because it provides a common understanding of the organization’s objectives. This, in turn, helps to align everyone toward a common purpose.

Encouraging innovation: 

A strategy gap analysis can encourage innovation within an organization. By identifying gaps in the current strategy, organizations can develop new ideas and strategies to address these gaps. Consequently, a strategy gap analysis will enable you to enhance the overall performance of the business. 

Enhancing accountability: 

Conducting a strategy gap analysis can enhance accountability within an organization. By setting clear objectives and goals and tracking progress against them, you can facilitate a culture of accountability. This is why organizations conducting frequent strategy gap analysis enjoy an accountable workforce. 

Steps to Conduct a Gap Analysis in Strategic Management

Here are the steps to follow when conducting a strategy gap analysis for your  business:

Define the organization’s current strategy: 

The first step is to define the organization’s current strategy clearly. This involves identifying the company’s goals, objectives, mission statement, and values.

 It is essential to have a thorough understanding of the current strategy before moving on to the next step.

Identify the desired strategy: 

The second step is identifying the desired future strategy. This involves defining the organization’s long-term goals, objectives and key results, mission statement, and values.

 It is important to ensure that the desired strategy aligns with the organization’s overall vision.

Conduct a gap analysis: 

The third step is to conduct a gap analysis. This involves comparing the current strategy with the desired strategy to identify areas where the organization needs to improve. 

The gap analysis should cover all areas of the organization, including marketing, operations, finance, human resources, and technology.

Prioritize gaps: 

The fourth step is prioritizing the gaps identified in the gap analysis. This involves determining which gaps are most critical and requires immediate attention. 

Prioritizing gaps helps to ensure that the organization can focus its resources on the most important areas.

Develop action plans: 

The fifth step is to develop action plans to address the gaps. This involves identifying specific actions that need to be taken to close the gaps and achieve the desired strategy. 

Action plans should include timelines, responsibilities, and performance indicators to measure progress.

Implement action plans: 

The sixth step is to implement the action plans. This involves executing the specific actions identified in the action plans and monitoring progress against the performance indicators.

Monitor and adjust: 

The final step is to monitor progress and adjust the strategy as necessary. This involves tracking performance against the performance indicators and adjusting the strategy as needed to ensure the organization is on track to achieve its long-term goals.

In conclusion, conducting a strategy gap analysis is crucial in achieving business growth and turning a vision into reality.  It will help you streamline operations, improve efficiency, and drive revenue growth. 

With the approach of strategy gap analysis, businesses can bridge the gap between where they stand and where they aspire to stand.

Book a consultation call with the experts today to execute your strategy effectively! 

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Gaurav Sabharwal


Gaurav is the CEO of JOP (Joy of Performing), an OKR and high-performance enabling platform. With almost two decades of experience in building businesses, he knows what it takes to enable high performance within a team and engage them in the business. He supports organizations globally by becoming their growth partner and helping them build high-performing teams by tackling issues like lack of focus, unclear goals, unaligned teams, lack of funding, no continuous improvement framework, etc. He is a Certified OKR Coach and loves to share helpful resources and address common organizational challenges to help drive team performance. Read More

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