Importance of Continuous Feedback. Does it Enhance Your Team’s Performance?

Today, leading organizations see feedback as the essence of their work culture. Continuous feedback provided by senior leadership holds the mantra to a new-age work system.


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By encouraging people to give each other feedback, an organization motivates its employees to give their best and enables itself to achieve key business objectives. To be able to understand how this works, we should first understand the importance of continuous feedback. Providing feedback can be seen as an art rather than an activity that all managers ought to engage in.

Understanding the Importance of Continuous Feedback

First and foremost, feedback can be considered a medium that lets employees know if they are on the right track. Pointing out mistakes can be pretty easy, but the real challenge is to package negative comments in a constructive and palatable manner.

In worst-case scenarios, employees who choose to leave their job leave their manager and not the company. In most cases, this holds, while due to genuine personal reasons, the employee decides to quit his job.

Nurturing functional feedback cultures can hold the solution to such issues. Fixing a problem at the nascent stage is easy rather than waiting for the worst to come.

Continuous feedback as offered by a manager can be seen as a helping or guiding hand to the team members in ensuring that they are productive and at the same time meet quality levels. It can also be seen as a learning curve or a chance to understand common mistakes and move positively ahead in their workspace.


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According to Deloitte, employees would love to receive more regular feedback. “They would often share their experiences over social media. Cisco’s new performance management process has dramatically improved communications and feedback, enabling managers to chat with employees continuously using new tools and check-ins that take very little time.”

Continuous Feedback is a Motivational Tool. How?

At times, you might wonder how continuous feedback can be seen as motivating the employee. The fact of the matter is that most employees love being recognized for their efforts. They would like to be appreciated for their contribution and hard work. When managers timely respond to their employee’s hard work, the person feels valued and senses how their work makes a difference in helping to achieve the organization’s business goals. If you look at it from the organization’s standpoint, continuous feedback is crucial. It can be made even more apparent during performance analysis and employee appraisals.

Benefits of Continuous Feedback. Does It Enhance A Team’s Performance?

Did you know that continuous feedback can enable an organization to grow manifolds? It has enormous benefits for both employees and organizations alike. Constant feedback is seen to enhance the efficiency levels of employees as well as the effectiveness of their day-to-day job activities. It also ensures that the employees are on the right track even before completing and submitting their tasks. Feedback, when provided, can boost the morale of the employee and push them to reach sheer excellence. It also allows the organization to uphold its dignity, motivating employees to remain loyal to their work and the organization. Here are some additional benefits of continuous feedback:

Minimizes Turnaround Time

Continuous feedback, in most cases, can help cut down the time to complete a specific task or project. Feedback can offer sufficient guidance to the person and eliminate mistakes and misunderstandings right at the very first go.

Offers Trained and Performance-Driven Employees

Feedback can help an individual in training and performing specific tasks. It enables the person to drive performance, allowing the organization to excel and meet its business goals.

Enhances Productivity and Quality

Productivity and quality are two essential pillars of any organization, and both need to go hand in hand. Continuous feedback allows you to enhance productivity levels and also drive quality. It is to be noted that there is always room for improvement and the sheer desire to improve comes from continuous feedback.

Maintains a Healthy Work Environment

A friendly and healthy work environment can help your company to strive to move ahead. It is essential that each person holds a positive attitude and stays motivated. It can only be possible through continuous feedback as provided by managers.

Improves Engagement

One of the most significant improvements that we can witness through continuous feedback is increased employee engagement. According to HubSpot, the rate of disengagement doubles when their managers ignore employees. 4 out of 10 employees are actively disengaged when they don’t receive feedback. And when they do get a chance to meet up, they agree that it helps them perform better.

Lowers Down Attrition Levels

Have you ever realized that if an employee receives very little feedback, then what happens? It is evident that most probably they may quit their job and leave. Lack of constructive feedback can spell out tragedy and the company losing out on precious talent and money spent in hiring the person. Constructive feedback considers the skills and competency levels of the person and allows the employee to enhance his performance at work.

Parting thoughts

When we talk about continuous feedback, it isn’t reserved for a specific group of employees. It is open to everyone. When provided on a timely basis, feedback can assist struggling employees and allow good performers to become star performers. It can also enable the employee to foresee if they are well suited for the job role.

The basic idea behind continuous feedback is to develop areas of improvement and refinements for each employee consistently. Criticism is something that needs to be avoided. Praise the employee on every excellent task they may have done and see for yourself the kind of difference you can make to the organization.

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Gaurav Sabharwal


Gaurav is the CEO of JOP (Joy of Performing), an OKR and high-performance enabling platform. With almost two decades of experience in building businesses, he knows what it takes to enable high performance within a team and engage them in the business. He supports organizations globally by becoming their growth partner and helping them build high-performing teams by tackling issues like lack of focus, unclear goals, unaligned teams, lack of funding, no continuous improvement framework, etc. He is a Certified OKR Coach and loves to share helpful resources and address common organizational challenges to help drive team performance. Read More

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