The VP of Product is responsible for overseeing the entire product development lifecycle, from ideation to launch and beyond. They set the strategic vision for the product portfolio and ensure that all products align with company goals, market needs, and customer expectations.

This role involves leading product managers and cross-functional teams, collaborating closely with engineering, marketing, and sales to ensure successful product delivery. The VP of Product is also responsible for defining product roadmaps, prioritizing initiatives, and making data-driven decisions to drive growth and innovation.

As a key member of the executive team, the VP of Product plays a critical role in shaping the company’s product strategy and maintaining its competitive position in the market. Their leadership ensures that the product offerings are both innovative and aligned with business objectives, contributing to long-term success.

15 OKR Templates for VP of Products (Manufacturing)

1. Challenge: Low customer satisfaction and high churn rates due to misalignment with market needs.

Objective: Improve Product-Market Fit for Core Product Line

Due Date: 6 months
Owned by: VP of Product

• KR1: Conduct 20 customer interviews and 5 industry expert consultations to gather insights on product adjustments
  
• KR2: Implement at least three high-impact product enhancements based on feedback, achieving a 20% improvement in satisfaction scores
  
• KR3: Reduce churn rate by 15% through improved alignment with market expectations