SEO Department

Free OKR Templates

Do you feel like you’re constantly chasing search engines’ ever-changing algorithms? Are you struggling to connect your SEO efforts to real business outcomes like website traffic and sales?

Tracking progress and optimizing your SEO strategy can be difficult without clear goals and measurable results.

That’s where SEO OKRs come in. They guide you in aligning your efforts with broader marketing objectives and setting clear, measurable goals.

Find real-world OKR templates for SEO teams in this article.

15 OKR Templates for the SEO Department

These SEO department OKR templates are based on the company and industry’s challenges, priorities, and goals.

The measurable aspects of these goals are marked as ‘X.’ Use these OKRs as your inspiration to create personalized OKRs for your company.

1. Objective: Increase organic search visibility

Owner: SEO Manager

Due date: 6 Months

KR1: Improve the average position of target keywords by X positions
KR2: Increase the number of indexed pages by X% through regular content updates
KR3: Achieve a X% increase in impressions for long-tail keywords

2. Objective: Enhance on-page SEO optimization

Owner: SEO Manager

Due date: 1 month

KR1: Implement schema markup on all product pages
KR2: Optimize meta tags for the top X landing pages, aiming for a X% increase in organic CTR
KR3: Achieve a page load time of under X seconds for all critical pages

3. Objective: Strengthen the backlink profile

Owner: SEO Manager/Link Building Specialist

Due date: 3 Months

KR1: Acquire backlinks from X high-authority domains
KR2: Increase the number of referring domains by X% through outreach and partnerships
KR3: Improve the quality of existing backlinks by disavowing low-quality links identified through regular audits

4. Objective: Optimize the website for the mobile experience

Owner: SEO and Development Teams

Due date: 2 Months

KR1: Achieve a mobile PageSpeed Insights score of X or above
KR2: Implement mobile-friendly design changes, resulting in a X% decrease in mobile bounce rates
KR3: Ensure that all mobile pages pass Google’s Mobile-Friendly Test with no issues

5. Objective: Improve local SEO presence

Owner: Local SEO Specialist

Due date: 6 Months

KR1: Optimize Google My Business profiles for all locations, achieving a X% increase in local search impressions
KR2: Implement a local link-building strategy to acquire backlinks from local businesses
KR3: Increase the number of positive customer reviews on local review platforms by X%

6. Objective: Boost e-commerce conversions from organic traffic

Owner: SEO and E-commerce Team

Due date: 3 months

KR1: Increase product page visibility by optimizing for high-converting keywords
KR2: Implement A/B testing on key product pages, aiming for a X% increase in organic conversion rates
KR3: Enhance product descriptions and images, contributing to a X% decrease in bounce rates on product pages

7. Objective: Enhance site architecture for SEO

Owner: SEO and Development Team

Due date: 2 Months

KR1: Conduct a site audit and implement redirects for broken links, ensuring a X% decrease in crawl errors
KR2: Improve internal linking on key pages, achieving a X% increase in page authority
KR3: Optimize URL structure for clarity and keyword relevance, resulting in a X% improvement in user engagement

8. Objective: Improve featured snippet presence

Owner: SEO Content Specialist

Due date: 6 Months

KR1: Identify high-priority keywords for featured snippets and optimize content accordingly
KR2: Increase the number of featured snippets by X% through content optimization and structured data markup
KR3: Monitor and refine content based on featured snippet performance to maintain a X% growth rate

9. Objective: Expand international SEO presence

Owner: International SEO Specialist

Due date: 6 months

KR1: Implement tags for targeted international markets
KR2: Optimize key landing pages for local languages, aiming for a X% increase in international organic traffic
KR3: Monitor international search trends and adapt keyword strategies for localized markets

10. Objective: Improve brand visibility in SERPs

Owner: SEO and PR Team

Due date: 6 months

KR1: Increase branded search impressions by X% through content promotion and online brand mentions
KR2: Achieve a Knowledge Graph entry for the brand by optimizing branded content and online profiles
KR3: Monitor and respond to online brand mentions, aiming for a X% increase in positive sentiment

11. Objective: Reduce website crawling issues

Owner: SEO and Development Team

Due date: 3 Months

KR1: Identify and resolve crawl errors through regular site audits, achieving a X% decrease in errors
KR2: Optimize robots.txt file for efficient crawling, resulting in a X% increase in indexed pages
KR3: Monitor crawl budget allocation and prioritize critical pages for search engine crawling

12. Objective: Increase video SEO presence

Owner: SEO and Video Marketing Team

Due date: 1 month

KR1: Optimize video content for target keywords, achieving a X% increase in video search impressions
KR2: Implement video schema markup for enhanced visibility in search results
KR3: Increase video engagement metrics, such as watch time and click-through rates, by X%

13. Objective: Enhance user engagement signals

Owner: SEO and Content Team

Due date: 3 months

KR1: Improve average time on page by X% through engaging and relevant content
KR2: Increase social shares and likes on key pages by X% through social media promotion
KR3: Implement interactive elements on landing pages, contributing to a X% increase in user interaction

14. Objective: Improve core web vitals scores

Owner: SEO and Development Team

Due date: 2 Months

KR1: Optimize page speed to achieve a Core Web Vitals score of X or above for all pages
KR2: Address layout shift issues, resulting in a X% improvement in visual stability scores
KR3: Ensure that all pages pass the Lighthouse performance audit with no critical issues

15. Objective: Enhance content relevance and quality

Owner: Content and SEO Teams

Due date: 3 Months

KR1: Conduct a content audit and update outdated content, achieving a X% increase in user engagement
KR2: Implement a content calendar for regular publications, resulting in a X% increase in indexed pages
KR3: Monitor and respond to user feedback, aiming for a X% improvement in overall content satisfaction scores